The Ugly Truth About Pet Food Industry. Part I

We, the caring dog lovers, are already the commercial food’s industry’s target NO1.

Because of our love, we will pay the highest price for next “fully balanced”, “premium” or even better “nutrition needed to live a long and happy life” dog food, unless we face the truth soon enough and fight!

When our vet suggested to euthanising Fernando (10 years short-legged pug with syringomyelia) I had that AHA moment! I understood that my veterinarian was treating my dog’s symptoms, but not the cause.

It took me one long night to make a research that with nutrition, external therapy and occasional lighter drugs most of the dogs heal and live happily. The easiest and quickest change was to change nutrition. And to change it not tomorrow, or next Monday. But NOW!

And it did not take long to find out that kibble dog food is probably the worst choice any dog owner can make.

I will not go deep in this post. This is so important, that I have to break topic down into different posts. But here are 3 main myths from conventional pet food manufactures:

MYTH #1 – MEAT Is No.1 Ingredient

According the to the Petfood Industry Community – “47% of pet owners say they are looking for real meat as the No. 1 ingredient listed on a bag of pet food.”

And guess what? The pet food manufacturers know this.

That’s why we made an ingredients splitting! (In theory, the first ingredient on the label is the most predominant ingredient (by weight), the second ingredient is the second most predominant, etc. But usually lower quality ingredients can be ‘split’ on the label so that it appears that their contribution to the food formula is less than it actually is while simultaneously improving the position of higher quality ingredients. An example can help illustrated below.


In the photo a random bag of pet food was chosen that was labeled “Pork and Peas”. The pea ingredient has been broken down into 3 different categories: peas, pea flour and pea protein. The weight of the peas can be divided into three, leaving the meat ingredient on top of the list. Pure genius! (Not really)

The peas outnumber the meat, almost a 3:1 ratio. Rather than the bag being called peas and pork, it can now be labeled pork and peas because of this sneaky trick.

MYTH #2 – Carbohydrates Are The Source Of Energy

Most commercial dry foods contain between 30% and 70% carbohydrates. However, mammals, including pets and people, have no ability to deal with constant, excess starch and sugar.  


As four billion years of evolution adapted all creatures to their surroundings, constant high levels of starch and sugar were never encountered. The average starch and sugar content of meat, fish, eggs, insects, plants, fruits, berries, and vegetables is about 4%. NOW contrast this 4% starch-sugar content with the average starch-sugar content of dry, expanded pet food, the type bought in the grocery store.  Most all kibble pet food is 40% carbohydrate. It should be obvious where this discussion is going; 4% versus 40%(sometimes even 60%).

MYTH #3 – Nutrition Value

We already know that dry kibble diet consisting of at least 30% to 60% carbohydrate, very little moisture and minimal, low-quality protein.

Much of these proteins are plant-based. Expecting our pets to graze on this type of diet all day long, and be satisfied both physically and nutritionally, does not make sense.

Besides, at 110 degrees Fahrenheit (approximately 43 degrees Centigrade), 2 of 8 essential amino acids (tryptophan and lysine) are destroyed.

When food is cooked above 117 degrees F for only three minutes or longer, the following deleterious changes begin and progressively cause increased nutritional damage as higher temperatures are applied over prolonged periods of time:

  • 30% to 50% of vitamins and minerals are destroyed;
  • 100% of enzymes are damaged, the body’s enzyme potential is depleted which drains energy needed to maintain and repair tissue and organ systems, thereby shortening the lifespan;
  • Proteins coagulate.

And it’s only a few bullet points …

So what is the solution to the obesity epidemic, cancer and other creepy stuff in our pets?

The solution is to feed as much RAW, NATURAL & TOXINS FREE pet food. But if you are tight on budget – add at least 20% of raw meat or vegetables on your kibble and that will lower 30% to 40% risk of getting dog cancer or other severe dog problems.

Hit comment below and let me know how you are feeding your pooch. I really look forward to knowing you better. More empirical data – more we improve dog nutrition.

P.S. And if you have some suggestions, what should we include in to our food – PLEASE MESSAGE ME.

You are a part of PET FOOD REVOLUTION.


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